Marketing Coordinator

Employer
TESOL International Association
Location
Alexandria, Virginia or Remote
Salary
Competitive pay
Closing date
Dec 16, 2022

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Job Details

Position summary: The Marketing Coordinator (MC) is responsible for marketing and promotion to improve the visibility and sales of TESOL's professional publications, products, and services. The position requires strong written and verbal communications skills, graphic design ability, the flexibility to undertake a variety of tasks, and the initiative to identify marketing opportunities and follow them through to completion.

Responsibilities

Marketing

  • Support overall TESOL marketing and communications plan and strategic messaging.
  • Assist with creating and implementing marketing plans for membership, events, education, and advocacy programs.
  • Assist in implementing member engagement and brand awareness campaigns.
  • Write and edit creative, engaging promotional copy for campaign materials including emails, newsletters, print and digital advertisements, web copy, and more as needed.
  • Design and create print and digital promotional material as needed.
  • Contribute as part of the social media team to share association news, content, publications, event, and education offerings.
  • Arrange media and ad buys and continually seek out new opportunities.
  • Maintain relationships with designers, advertisers, sponsors, and affiliates.
  • Coordinate booth materials for affiliate and related organization conferences.
  • Collect data on campaign and promotional performance across channels.
  • Contribute to the weekly English Language Bulletin.

Special Requirements of the Position

  • Bachelor’s degree.
  • Minimum of one year working in a communications or marketing environment.
  • Direct experience writing, editing, or producing online content or other promotional information and printed materials.
  • Knowledge of and/or experience using email marketing platforms, social media, and design applications like Adobe Photoshop, Illustrator, and InDesign.
  • Ability to handle multiple tasks or projects effectively, adapt to changing priorities, and demonstrate good organization and follow-up capabilities.
  • Excellent computer skills in Word, Excel, and PowerPoint.

Required to travel: Yes, to attend local training, business meetings, and annual convention

Company

For more than 50 years, TESOL International Association has been providing community to educators, researchers, administrators, and students in the ELT field. With more than 12,000 members representing 160 countries, and more than 100 worldwide affiliates, TESOL offers you the opportunity to be part of a dynamic professional community and join in TESOL’s mission to advance excellence in English language teaching.

TESOL International Association is committed to advancing Diversity, Equity, and Inclusion within the organization and the field.  Candidates from underrepresented groups are invited to submit an application.

Find Us
Telephone
703-518-2507
Location
1925 Ballenger Ave.
Suite 550
Alexandria
VA
22314
United States

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