Manager, Advocacy and Outreach

Alexandria, Virginia
May 18, 2021
Jun 17, 2021

Position Title:            Manager, Advocacy and Outreach

Supervisor:                Executive Director

Department:              Executive office

Position Summary: The Manager of Advocacy and Outreach works with public policy matters and communications for the association. This includes research and analysis on TESOL policy issues, development of policy materials, and coordination of policy-related activities. In addition, the Manager develops press-releases and other external messaging, manages social media activities, and leads many aspects of TESOL’s communications strategy.


Responsibilities and Duties

Public Policy

  • Coordinate with the Executive Director to identify, prioritize, and implement TESOL’s U.S. and international policy strategies, initiatives, and campaigns.

  • Track, analyze, and conduct research on legislation and issues related to TESOL’s policy work (i.e. education and U.S./international language policy), immigration, and education reform.
  • Develop written materials, including policy briefs, issue briefs, policy memos, position statements, articles, tool kits, resource kits, and advocacy tools and resources for U.S. and international members and policy makers.
  • Draft policy letters and comments on rules, regulations, and proposed legislation, and coordinate joint letters and sign-ons with partner organizations.
  • Coordinate with the Executive Director to lead and develop outreach strategy on policy issues, including the dissemination of policy resources, attendance at meetings and briefings, and collaboration with Affiliates and partners.
  • Stay abreast of current issues and events that impact the TESOL field and its constituents both in the US and internationally.
  • Develop and maintain policy content on the TESOL web site and related online media, including the management of the TESOL Advocacy and Public Policy group within myTESOL.
  • Assist with other policy or advocacy related activities within other departments as needed.

Advocacy Training and Events

  • Coordinate, develop, and implement the annual TESOL Advocacy & Policy Summit, including the scheduling of speakers, management of attendee logistics, creation of program materials, and the creation of on-site TESOL presentations.
  • Manage invited public policy speakers at annual TESOL International Convention, including overseeing the logistics and scheduling of sessions, drafting the front matter materials, and developing advocacy and policy sessions to present on behalf of TESOL.
  • Manage the implementation and expansion of the TESOL Advocacy Workshop program.
  • Manage the TESOL Advocacy Action Center, including the creation of new campaigns, tracking of advocate actions, and follow-up on constituent meetings that are logged. 


  • Maintain and execute the existing communications plan for disseminating the organization’s messages through media and other outlets, while maintaining regular contact with other staff and senior leaders. 

  • Write, prepare, and disseminate press releases and news-related content on TESOL’s website, news wire service, and social media outlets.
  • Lead the association’s social media activities and campaigns in coordination with the Sr. Marketing Manager.
  • Identify, cultivate, and maintain external relationships for opportunities to increase TESOL’s visibility with target audiences.
  • Coordinate with other departments to develop and execute effective communications strategies and activities in relation to TESOL’s communications plan.
  • Develop and maintain communications content for TESOL web site and related online media.


  • Other duties as assigned


Education, skills, and experience

  • Bachelor’s degree required, preferably in public policy or public administration. Master’s degree preferred
  • 3+ years of work experience and demonstrated success in government relations, public policy, communications, or related area that involved policy research
  • Work experience in an association or other non-profit organization preferred.
  • Exceptional communications skills, including professional writing, editing and verbal skills for a variety of external audiences.
  • Excellent organizational skills, ability to identify and handle priorities quickly, balance long term and short-term deadlines while keeping pace with the demands of daily operations
  • Flexible and able to work effectively under pressure and deadlines.
  • Excellent research, analytical, and problem-solving skills.
  • Strong technical experience, including working with a website content management system, email distribution system, and social media.
  • Able to work both independently and collaboratively with colleagues.
  • Media relations experience, including writing press releases and statements, building media lists, and collecting media mentions.
  • Working knowledge of public policy and the issues impacting education.
  • Knowledge of international education and policy desired.
  • Knowledge of grassroots advocacy software or other related tools.

TESOL International Association is committed to advancing Diversity, Equity, and Inclusion within the organization and the field.  Candidates from underrepresented groups are invited to submit an application.

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